Ask 10,000 people.In 10 minutes.
Simulate how your target audience reacts to your next product, pricing, ad, or campaign. Thousands of AI respondents built from real demographics. Results in minutes.
Backed by Research. Validated by Data.
EY + Saucery Synthetic replicas matched EY’s annual brand survey of US CEOs at $1B+ companies.
PyMC Labs + Colgate-Palmolive Validated across 57 real consumer surveys with 9,300 human responses.
Columbia Business School 2,000+ digital twins tested across 500+ questions. Published in Marketing Science.
Stanford HAI 1,052 real individuals replicated, approaching human test-retest reliability.
MilkPEP + Radius Insights Concept test scores nearly identical between real and synthetic respondents.
Six ways to ask.
Each mode is built for a different research question. Pick one, define your audience, and get results in minutes.
A DTC skincare brand was about to reformulate their bestseller to cut costs. They found 847 real people already discussing the product online, turned them into replicas, and asked: how would you react if we changed the formula?
How It Works
Define your audience
Set your target by age, location, income, profession, and psychographics. Or upload your own customer list from a CSV, JSON, or spreadsheet.
Pick a research mode
Run a survey, test an ad, interview a persona, assemble an expert panel, or stress-test a launch.
Get thousands of responses
Thousands of responses segmented by demographics, filtered by sentiment, broken down by persona. Ready in minutes, not weeks.
Decide with confidence
Ship the feature, launch the campaign, set the price. Backed by data.
What Would You Ask 10,000 People?
Product, pricing, creative, sales, policy. If the question matters, test it here first.
Would you pay for a built-in AI assistant in our app?
Validate whether a feature is worth building before you commit a single sprint.
Run on ReplicasAt what price do you stop considering us and go with a competitor?
Find the exact price point and tier structure that maximizes conversion.
Run on ReplicasIf we launched in Brazil next quarter, would you switch from your current tool?
Simulate new markets and geographies before committing capital.
Run on ReplicasWhat would make you cancel your subscription in the first 30 days?
Surface the assumptions your roadmap is built on before they become expensive mistakes.
Run on ReplicasWhich of these two taglines makes you want to learn more?
Test copy and positioning across your ICP before you run a single ad.
Run on ReplicasDoes this ad make you want to click, or does it feel like every other ad?
A/B test hooks, headlines, and creative concepts before you commit media spend.
Run on ReplicasWhen you hear our brand name, what is the first thing that comes to mind?
Surface gaps between how you position yourself and how you actually land.
Run on ReplicasAre you the kind of person who would recommend us to a colleague?
Identify your real ICP and find which segments will never convert.
Run on ReplicasWalk me through your buying process. Who else needs to sign off?
Surface real pain points, objections, and buying criteria before your first call.
Run on ReplicasWhat would your CFO say if you brought this to her right now?
Build confident responses to the toughest objections before your reps hear them live.
Run on ReplicasWe cost 2x more than Competitor X. Is that a dealbreaker?
Find the differentiation angle that actually shifts perception and closes deals.
Run on ReplicasIf you got this cold email, would you reply or delete it?
Test outreach variants against buyer personas to find the angle that earns a reply.
Run on ReplicasHow would a 55-year-old rural voter in Ohio react to this policy change?
Simulate how different demographic and cultural groups respond before you launch.
Run on ReplicasWill this public health campaign land with low-income communities or feel tone-deaf?
Test how diverse community segments respond to social programs and public initiatives.
Run on ReplicasIs the GLP-1 trend going to change how our customers think about food by 2027?
Test whether an emerging trend will meaningfully affect your audience.
Run on ReplicasWhat makes a first-time buyer trust an online store enough to enter their credit card?
Uncover the emotional triggers and purchase blockers that drive buying behavior.
Run on ReplicasShould my next video be a 60-second explainer or a 10-minute deep dive?
Discover which formats and narrative angles your audience actually wants to watch.
Run on ReplicasWhich of these three thumbnails makes you stop scrolling?
Run head-to-head tests on hooks and thumbnails before you publish.
Run on ReplicasWhat would make you hit subscribe instead of just watching and leaving?
Understand what drives follows, shares, and subscriptions in your niche.
Run on ReplicasWould you pay $49 for this course, or does it feel overpriced?
Test your offer, pricing, and messaging against your audience before you open cart.
Run on ReplicasIf we raise prices 15% next month, how many of you would leave?
Simulate customer reactions to pricing changes before you push them live.
Run on ReplicasRead this updated privacy policy. What parts confuse you?
Surface confusing contract language before it becomes a dispute.
Run on ReplicasWould unlimited PTO or a $5K learning stipend make you more likely to accept this offer?
Test compensation packages and benefits against target candidate personas.
Run on ReplicasWe are restructuring your team next quarter. What is your first reaction?
Simulate how employees respond to reorgs and policy changes before leadership delivers the message.
Run on ReplicasWould you pay for a built-in AI assistant in our app?
Validate whether a feature is worth building before you commit a single sprint.
Run on ReplicasAt what price do you stop considering us and go with a competitor?
Find the exact price point and tier structure that maximizes conversion.
Run on ReplicasIf we launched in Brazil next quarter, would you switch from your current tool?
Simulate new markets and geographies before committing capital.
Run on ReplicasWhat would make you cancel your subscription in the first 30 days?
Surface the assumptions your roadmap is built on before they become expensive mistakes.
Run on ReplicasWhich of these two taglines makes you want to learn more?
Test copy and positioning across your ICP before you run a single ad.
Run on ReplicasDoes this ad make you want to click, or does it feel like every other ad?
A/B test hooks, headlines, and creative concepts before you commit media spend.
Run on ReplicasWhen you hear our brand name, what is the first thing that comes to mind?
Surface gaps between how you position yourself and how you actually land.
Run on ReplicasAre you the kind of person who would recommend us to a colleague?
Identify your real ICP and find which segments will never convert.
Run on ReplicasWalk me through your buying process. Who else needs to sign off?
Surface real pain points, objections, and buying criteria before your first call.
Run on ReplicasWhat would your CFO say if you brought this to her right now?
Build confident responses to the toughest objections before your reps hear them live.
Run on ReplicasWe cost 2x more than Competitor X. Is that a dealbreaker?
Find the differentiation angle that actually shifts perception and closes deals.
Run on ReplicasIf you got this cold email, would you reply or delete it?
Test outreach variants against buyer personas to find the angle that earns a reply.
Run on ReplicasHow would a 55-year-old rural voter in Ohio react to this policy change?
Simulate how different demographic and cultural groups respond before you launch.
Run on ReplicasWill this public health campaign land with low-income communities or feel tone-deaf?
Test how diverse community segments respond to social programs and public initiatives.
Run on ReplicasIs the GLP-1 trend going to change how our customers think about food by 2027?
Test whether an emerging trend will meaningfully affect your audience.
Run on ReplicasWhat makes a first-time buyer trust an online store enough to enter their credit card?
Uncover the emotional triggers and purchase blockers that drive buying behavior.
Run on ReplicasShould my next video be a 60-second explainer or a 10-minute deep dive?
Discover which formats and narrative angles your audience actually wants to watch.
Run on ReplicasWhich of these three thumbnails makes you stop scrolling?
Run head-to-head tests on hooks and thumbnails before you publish.
Run on ReplicasWhat would make you hit subscribe instead of just watching and leaving?
Understand what drives follows, shares, and subscriptions in your niche.
Run on ReplicasWould you pay $49 for this course, or does it feel overpriced?
Test your offer, pricing, and messaging against your audience before you open cart.
Run on ReplicasIf we raise prices 15% next month, how many of you would leave?
Simulate customer reactions to pricing changes before you push them live.
Run on ReplicasRead this updated privacy policy. What parts confuse you?
Surface confusing contract language before it becomes a dispute.
Run on ReplicasWould unlimited PTO or a $5K learning stipend make you more likely to accept this offer?
Test compensation packages and benefits against target candidate personas.
Run on ReplicasWe are restructuring your team next quarter. What is your first reaction?
Simulate how employees respond to reorgs and policy changes before leadership delivers the message.
Run on ReplicasRun Research Your Way
Use the platform, connect your AI assistant, or call the API. Same research, your workflow.
The Platform
Run any study from the browser. Define your audience, pick a research mode, and get results in minutes. No setup, no code, no waiting on engineering.
MCP Server
Connect Replicas to any AI assistant. Claude, GPT, Gemini, or your own agent creates audiences, runs studies, and reports results back. Research without leaving your conversation.
POST /v1/surveys
{
"group_id": "grp_8x2k...",
"questions": [...]
}
200 OK · 1,247 responses
REST API
Full programmatic access to every research mode. Create audiences, run studies, and pull results. Build research directly into your product.
Bring Your Own Data
Your customers. As replicas.
Upload your customer list. We turn every person into a research-ready replica you can survey, interview, and stress-test across all six modes. Your data stays in your account, is never shared, and is never used to train any model.
CSV, JSON, or XLSX
Drop in your CRM export, respondent database, or any spreadsheet of real people. No formatting required.
AI enrichment
We complete every profile automatically: demographics, psychographics, and behavioral signals. No gaps left.
Research-ready in minutes
Your audience replicas work instantly across all 6 research modes. Survey them, interview them, stress-test them.
customers.csv
2,847 rows · 94 KB
AI Enrichment
We look at everything you uploaded and use it to fill in the gaps. The more you give us, the sharper each replica. Every field informs the ones you did not include.
Import complete
Frequently Asked Questions
Everything you need to know about AskReplicas and synthetic replica research.