Skip to main content

Simulate how your target market will respond.

To your next product, pricing, packaging, ad, campaign, content, policy, or strategic decisions.

Build your audience from real demographics, psychographics, behaviors, and more. Then research it in minutes.

See how it works

A living simulation of your market.

AskReplicas gives you a living simulation of your market: thousands of replicas modeled on the people you actually sell to. Survey them, interview them, test campaigns, challenge assumptions, and uncover objections. See how your market responds before you spend the budget.

Thousands

of replicas in every study, modeled from real demographic and behavioral data. No recruiting. No incentives. No no-shows.

Every method

Surveys, interviews, focus groups, expert panels, ad testing, adversarial reviews, and more. If you’d ask a real market, you can ask it here.

Minutes

from question to insight, while traditional research is still recruiting participants.

Columbus, Ohio, scaled down to 10,000 generated replicas, each placed where the city's people actually live.

© OpenStreetMap contributors · OpenFreeMap

Backed by Research. Validated by Data.

95%

EY + Saucery Synthetic replicas matched EY’s annual brand survey of US CEOs at $1B+ companies.

90%

PyMC Labs + Colgate-Palmolive Validated across 57 real consumer surveys with 9,300 human responses.

~88%

Columbia Business School 2,000+ digital twins tested across 500+ questions. Published in Marketing Science.

85%

Stanford HAI 1,052 real individuals replicated, approaching human test-retest reliability.

76% vs 75%

MilkPEP + Radius Insights Concept test scores nearly identical between real and synthetic respondents.

Read the full research breakdown

Every model has a bias. So we don't rely on one.

Ask one model and you get its opinion. Ask twenty and you get the market's.

Other platforms
1

Every respondent runs on the same model, so its blind spots show up in every answer.

AskReplicas
20+

Every study runs across twenty-plus models. Where they disagree, no single bias becomes the answer.

What would you ask your audience?

Ads01 / 21

Does this 6-second pre-roll for an energy drink make you stop, or skip?

Test the hook before you buy the media.

Asked to

Gen Z mobile video viewers

13,200 replicas

How they leanTentative

  • Skips at second two (Leans no)

    Kayla, 19 · scrolls fast

  • The drop got me (Leans yes)

    Tre, 22 · mobile gamer

  • Watched, won't buy (On the fence)

    Aisha, 20 · student

Run on Replicas

How It Works

01

Define your audience

Set your target by age, location, income, profession, and psychographics. Or upload your own customer list from a CSV, JSON, or spreadsheet.

02

Pick a research mode

Run a survey, test an ad, interview a persona, assemble an expert panel, or stress-test a launch.

03

Get thousands of responses

Thousands of responses segmented by demographics, filtered by sentiment, broken down by persona. Ready in minutes, not weeks.

04

Decide with confidence

Ship the feature, launch the campaign, set the price. Backed by data.

Bring Your Own Customers

Ask your customers anything.

Upload your customer list. We enrich every person into a replica that thinks and answers like they do, so you can simulate the conversations you never got to have. Your data stays in your account, is never shared, and never trains any model.

Bring them in

Drop in your CRM export, respondent database, or any CSV, JSON, or XLSX of real people. No formatting required.

Enrich them into replicas

We complete every profile automatically: demographics, psychographics, and behavioral signals. No gaps left.

Simulate their behavior

Survey them, interview them, stress-test them across all 8 research modes. Every replica answers in character, grounded in the person behind the row.

customers.csv2,847 rows

Sarah Lindqvist

Replica ready

From your file
Pro plan14 monthsChurned Mar 2026
AI enrichment
Price sensitiveUsage tapered by month 9Open to a lighter tier
You askInterview mode

You canceled in March after 14 months with us. What tipped you over?

Import your list

Sarah Lindqvist: Nothing broke, honestly. By the end I was paying $49 and opening the app maybe twice a month, and that math stops working. Put a lighter plan around $15 in front of me and I'd probably still be a customer.

See AskReplicas in action

Watch a walkthrough of how teams design a study, run it against synthetic panels, and turn responses into decisions.

Half of every ad budget misses its audience. Nobody knows which half.

spent on advertising that missed its audience since you opened this page

Advertisers spend about $17,000 every second on campaigns that miss their audience.

Rate: about $17,000 per second. Basis: roughly $1.1T in annual global ad spend, half of it missing its audience. Wanamaker said so in 1900. It is still true.

Know which half before you spend it.

Just AskReplicas.

Frequently Asked Questions

Everything you need to know about AskReplicas and synthetic replica research.

See All Questions

No. Every study runs across 20+ language models from multiple providers, so no single model's bias becomes the answer. One model means one set of blind spots inherited by every respondent; across twenty, the blind spots do not line up.

Traditional surveys require recruiting real respondents, designing questionnaires, waiting days or weeks for responses, and paying per completion. With AskReplicas, you define your population once and get thousands of responses in minutes. You can follow up, ask clarifying questions, and re-survey the same group at no extra cost. Speed: minutes vs weeks. Cost: fraction of traditional research. Scale: thousands of responses instead of dozens.

AskReplicas first.
Commit second.