Eight ways to ask the same market.
Every mode runs on one simulated population: thousands of replicas modeled on the people you actually sell to. Pick the question. The answer arrives in minutes.
01Brand Intelligence
Know how your brand lands. Before the market reacts.
People are already talking about your brand. We find them, turn them into replicas, and simulate their reaction to anything you do next.
- Real-time signal detection
Mention spikes, sentiment shifts, and new audience profiles flagged automatically across Reddit, reviews, forums, and social.
- Voice-to-replica conversion
The person who wrote that 1-star review becomes a permanent replica you can question, test, and simulate against.
- Predictive simulation
Ask what if before you act: a price change, a product update, a public statement, a crisis response.
- Reddit r/skincare
+340% mention volume in 24 hours. Thread: “Has anyone else noticed [Brand] changed their formula?”
- Trustpilot reviews
Sentiment shifted from 4.2 to 3.1 stars over 48 hours. 12 new 1-star reviews mention “formula change”.
- X
3 micro-influencers (50K to 200K followers) posted negative reviews. Combined reach: 420K impressions.
- Replicas created
12 new audience profiles built from the reviewers. Ready for simulation across every mode.
02Adversarial
Find the problem. Before your customers do.
Most research tells you what you want to hear. Adversarial mode assembles critics, skeptics, and price-sensitive users to tear your idea apart, so you can fix it before anyone real says a word.
- Steel-man test
Builds the strongest possible case against your thesis, then shows you exactly where your argument breaks.
- Red team simulation
Hostile critics attacking at once from different angles. Three intensities: Inquire, Challenge, Forge.
- Blind spot scan
Finds what no one on your team thought to look for: overlooked segments, second-order effects, unintended consequences.
Your free plan is your acquisition channel. Removing it collapses top-of-funnel before paid revenue can compensate.
03Advertisement Testing
Pressure-test the ad. Before the buy.
Put any ad in front of your target audience. Know which version wins before you pay for placement.
- Performance scoring
Attention, brand recall, message clarity, emotional resonance, persuasion, and purchase intent. Each 0 to 100 with a segment breakdown.
- A/B comparison
Submit two ads. Each replica sees both and picks a winner with a written reason. You get the vote and the why.
- Platform context
Meta, Google, YouTube, TikTok, LinkedIn, TV, podcast, OOH, email. The same ad scores differently per channel.
Variant B wins all four dimensions. “No exceptions” adds the confidence that “Finally” undercuts. Purchase intent 58 against 41.
05Idea Testing
Test the idea. Before the budget.
Put any hook, headline, or concept in front of your target audience. Know which version wins before you post, publish, or spend.
- Performance scoring
Attention, recall, clarity, resonance, persuasion, and engagement intent, so you see which metric your idea wins on and which segment it loses.
- A/B comparison
Two variants, every replica picks one and explains why. You learn not just which won, but what to do next.
- Cognitive bias detection
Every psychological trigger the idea activates: scarcity, social proof, loss aversion, authority, anchoring.
$199 smart ring, no monthly subscription
$129 smart ring plus $5.99 a month
No subscription sells it. Concept A wins on intent and value; B only edges novelty.
06General Survey
10,000 opinions. Four minutes.
Define your audience. Write your questions. Get thousands of responses in minutes, segmented, filtered, and ready to act on.
- Seven question types
Multiple choice, NPS, rating scale, open-ended, Likert, yes/no, and ranking, mixed in any order.
- Demographic segmentation
The aggregate answer is almost never the answer you need. Segment-level results show who your market is, and who it is not.
- Sentiment analysis
Every open-ended response analyzed for sentiment. Positive, negative, and neutral at a glance.
Would you pay $39 a month for this product?
07Expert Panel
Your advisory board. Available at midnight.
Lawyers, economists, engineers, and designers evaluating your idea at the same time. Disagreeing where it matters. Available in seconds.
- Eight expert domains
Legal, economics, engineering, UX, medicine, marketing, data science, public policy. The disagreement between them is the insight.
- Devil's advocate mode
One expert is assigned to attack everything the others argue. Weak arguments collapse. The real ones get sharper.
- Consensus detection
Where experts agree, where they split, and what stays unresolved. The contested points are the decisions still yours to make.
- James AltmanLegal
HIPAA compliance alone adds 6 to 8 months and $200K+ in legal infrastructure. You need a compliance officer before day one.
- Prof. Chidi OseiEconomics
The TAM is compelling, but acquisition cost in healthcare runs 3 to 5x consumer SaaS. Your runway gives you one shot at fit.
- Rowan ParkUX
Healthcare users are the most change-resistant segment I have worked with. If onboarding is not under 3 minutes, you lose them.
- You
What if we started with a non-clinical use case like scheduling, and expanded from there?
- James AltmanLegal
Scheduling is the right wedge. Lower regulatory burden, immediate ROI, and you build trust before touching clinical data. That changes my assessment.
081-on-1 Interview
Ask why. Get the real answer.
Go deep with a single persona. Ask follow-ups, challenge answers, and uncover the real objection behind the polite no. No scheduling. No transcription.
- Open-ended exploration
No structure, no agenda. Use it when you do not know what you do not know.
- Narrative deep dive
“Walk me through the last time you...” reveals what a direct question never will.
- Live synthesis
Themes, sentiment shifts, and notable quotes tracked as you talk. No note-taking, no write-up after.
- You
What would it take for you to switch from your current analytics platform to ours?
- Nadia PeretzVP Engineering, Series C
Honestly? It is not about features. We have already integrated your competitor into 14 internal tools. The switching cost is not the subscription. It is the 200 engineering hours to migrate.
- You
What if we offered a migration service that handled the integration work?
- Nadia PeretzVP Engineering, Series C
That changes the equation completely. If you guarantee zero downtime and handle the API mapping, I would bring this to my CTO next quarter. But I would need a pilot with one team first.
sentiment: neutral to positive
Every mode. The same replicas.
Import your customer list once. Survey them at scale, interview them one-on-one, convene them as a panel, and stress-test against them. Every replica is a permanent research asset, not a one-time answer.
04Social Content Testing
Validate the post. Before you hit post.
Test hooks, captions, reels, and thumbnails against your real audience. Know which one earns the scroll-stop before the algorithm decides for you.
- Engagement scoring
- Hook and thumbnail testing
- Platform context
Test a postAppeal, clarity, uniqueness, emotional resonance, engagement intent, and curiosity. Each 0 to 100 with a segment breakdown.
The first frame is the whole game. Test the hook, the thumbnail, and the caption independently to find where attention drops.
TikTok, Instagram, YouTube, X, LinkedIn. The same caption is a winner in one feed and dead air in another.
“Here are 5 things I wish I knew at 22”
“The thing nobody told me at 22 about money”
The specificity of “about money” and the open loop of “nobody told me” add 23 points of curiosity and 23 points of engagement intent.