Validate the Post.Before You Hit Post.
Test hooks, captions, reels, and thumbnails against your real audience. Know which one earns the scroll-stop before the algorithm decides for you.
No credit card required. Results in under 5 minutes.
Hook A
Hook B
Hook B wins across all 4 dimensions. The specificity ("about money") and the open loop ("nobody told me") drive 23 points more curiosity and a 23-point lift in engagement intent.
The First 1.5 Seconds Decide Everything
Social platforms judge content in seconds. By the time the analytics tell you a hook flopped, the algorithm has already buried it. Most content is a one-shot guess, and the cost of a wrong guess is the reach you do not get back.
Posting and watching analytics is paying to learn what does not work. Social Media Content Testing tells you which variant earns the scroll-stop before the upload.
Internal review favors clean grammar. The scroll favors voice. Your audience knows the difference. Your team usually does not.
The algorithm rewards content that performs early. A weak first post locks in lower reach for the next ones. Get the opener right.
From Draft to Confidence
Drop in the content
Paste a caption, upload an image, drop in a reel, or share an audio clip. Posts, hooks, threads, thumbnails, scripts. Any format the platform supports.
Pick the platform
TikTok, Instagram, YouTube, X, LinkedIn, Pinterest, Threads, Reddit. Platform context shapes every score, from tone to format fit.
Get the scorecard
Appeal, clarity, uniqueness, emotional resonance, engagement intent, and curiosity. Plus segment breakdown so you know which audience the hook lands with.
Know Before You Post
Engagement Scoring
Appeal, clarity, uniqueness, emotional resonance, engagement intent, and curiosity. Each 0-100 with segment-level breakdown.
A/B Comparison
Submit two posts. Each replica sees both and picks a winner with a written explanation. You get the vote plus the reasoning behind the preference.
Platform Context
TikTok, Instagram, YouTube, X, LinkedIn. Each one rewards different signals. The same caption is a winner in one feed and dead air in another. Get the right benchmark.
Hook & Thumbnail Testing
The first frame is the whole game on social. Test the hook, the thumbnail, and the caption independently to find where attention drops.
Test against your real audience
Import your followers or customer list and score posts against their replicas. Engagement scores reflect the people who actually follow you.
Who Tests Posts Before Posting
Anyone whose reach depends on getting the first second right.
Creators & Influencers
Test the hook, thumbnail, and caption before you post. Find the variant that earns the scroll-stop on TikTok, the click on YouTube, the save on Instagram.
Social Media Managers
Brand voice meets audience taste. Test five caption variants against the brand's actual followers before scheduling the post.
Founders Posting on LinkedIn
Three versions of the same announcement. The one that lands with the audience is rarely the one that reads cleanest. Find out which one before posting.
Agencies
Show the client which post variant their audience responds to, not which one the room voted for. Evidence ends the social-strategy debate.
Explore Other Research Modes
Your replicas work across every mode. Switch perspectives in one click.